Nigerian Afrobeats star Bella Shmurda says he would have been a preacher or motivational speaker if he hadn’t pursued a music career.
The singer made this known during a recent episode of the Afrobeats Intelligence podcast hosted by Joey Akan.
“Everybody has spirituality, you just have to discover it,” he said. “I feel like if I wasn’t an artist, I might be a preacher or motivational speaker. I feel like that is my purpose, and I’ve been trying to implement it in every of my music.”
The Cash App crooner added that cheering people up comes naturally to him, and he believes that emotional connection is a vital part of his music.
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“When I’m writing, spirituality has to be there. Even in my voice, you can feel it,” he said.
Bella Shmurda also said he spent $40K on a song that still did not blow up. In the interview, Bella Shmurda recounted how he splashed $40,000 on a particular song that didn’t later blow up.
Speaking to the host, Joey Akan, Bella Shmurda shared that he was a dreamer who allowed himself to be led by his intuitions.
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According to him, he saw in a dream that his next single was meant to be a street song, but he proceeded to release a different kind of song just to confirm the authenticity of his dream.
“I am a dreamer. A seer… I saw it in the dream that my next song should be a street song. It was very obvious to me that ‘Okay o your next song should be a street song.’ Then I released another song just to be sure of what I saw.”
He further explained that he saw himself singing and people were singing along so which showed him that what he was meant to drop next was “the people’s song”.
While Bella Shumurda didn’t share the details of the song, the 40K USD he spent showed the fast-rising cost of music marketing in Nigeria.
In the interview, Bella Shmurda also shared the experience of being a label boss and how he got to sign fast-rising Nigerian star Fola to his Dangbana Republic Label, which is one of the leading labels in Nigerian street music.