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Hailey Bieber Sells Rhode Make up Brand For $1billion

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In a deal valued at up to $1 billion (£740 million), model Hailey Bieber is selling her makeup line, Rhode, to e.l.f. Beauty.

The 28-year-old, who is married to singer Justin Bieber, gave the skincare line her middle name in 2022 after co-founding it. The line includes lip and blush tints.

Its popularity on the internet has helped it grow quickly; in the 12 months ending in March, it generated over $200 million in net sales.

This year, it will be available in Sephora stores in the US and the UK.

Hailey Bieber Sells Rhode Make up Brand For $1billion

In its announcement of the deal, buyer e.l.f. Beauty called the business “a beautiful brand that we believe is ready for rocketship growth”.

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The company is receiving $800 million in cash and stock from e.l.f., which stands for eyes, lips, and face.

Depending on future sales growth, a further $200 million payout may be possible.

Later this year is when the deal is anticipated to close.

Hailey Bieber Speaks On Selling Her Rhode Makeup Brand

The deal was the “next chapter” for the Rhode brand, according to a social media post by Ms. Bieber, who will remain with the company as chief creative officer.

Furthermore, following the sale, current executives and other co-founders will still be in charge of the company.

“Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,” she said in the business announcement.

The brand has become particularly popular on social media, with viral TikToks about their pocket blush and “peptide lip treatments”.

Ms Bieber’s decision to launch a beauty line follows in the footsteps of other celebrities,

such as Rihanna, whose Fenty Beauty was worth nearly $3bn last year, according to Forbes estimates.

I guess this is another great move for the Biebers’ after Justin also recently sold off his music catalogue due to him being broke.

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Entertainment

Woli Arole Kicks Against Surrogacy, Says It’s God’s Will For Women To Carry Their Children!

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Popular comedian turned Pastor, Woli Arole, has kicked against women who opt for surrogacy just because it’s their body

The founder of the Friends Global ministry, made the statement via his social media handle, pointing out that our bodies are temple of the Lord

And for women, it was originally designed by God to carry and birth babies

Woli Arole further argued that unless for medical reasons, a woman should not be considering going through the options of Surrogacy, IVF and others, to have her baby.

You can’t say my BODY my DECISION, I don’t feel like carrying a child I want SURROGACY. Nooooo!!!. Your body is is God’s TEMPLE!!!” he said

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via his story, He wrote and we quote;

Listen carefully, it is a Blessing for a woman to carry her baby in her WOMB. That’s how God wants it. Don’t let wokeness derail you. Unless for medical reasons, she can adopt options like surrogacy, IVF and all. You can’t say My body my decision, I don’t feel like carrying a child, I want surrogacy. Nooooooo!! Your body is God’s temple

Woli Arole Kicks Against Surrogacy, Says It’s God’s Will For Women To Carry Their Children!

What Led To Woli Arole’s Call Against Surrogacy?

We however believe that this caution from
Woli Arole is hinged on the recent conversation sparked off from revelations made by Ifedayo Ajoor

Recall that the social media influencer and founder of Dairy of a Naija girl had recently revealed that she will be opting for surrogacy

What Led To Woli Arole’s Call Against Surrogacy?

According to her, she is perfectly fine and nothing is wrong with her body, but she just doesn’t want to carry her child, hence she will be using a surrogate

This revelation further sparked off a debate online, with many women condemning Ife for undermining challenges women who cannot carry their own children go through

They believe that her simply opting for surrogacy while being perfectly fine undermines the true meaning of mother hood

Other members of her clan however believe that it’s her body, hence her rules

And as long as her husband is fine with it, then everyone else’s opinion doesn’t matter

watch the video of Ife speaking HERE

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Veekee James @ 30; See All Her Stunning Birthday Looks!

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High fashion and designer superstar, Veekee James is 30, and what better way to show up for a fashion designer’s birthday than in some of the most gorgeous dresses ever

Veekee didn’t come to play for her 30th, which she began counting down from days back

Whike sampling other designer’s work from around Nigeria and Africa, Veekee showed that her collaboration game is tight

Veekee James @ 30

The fashion designer displayed a different outfit every day until Monday, June 9th which was officially her birthday

So far, there have been corseted lace gowns worthy of a front-row seat at an owambe, glam dinner dresses that deserve their own lighting,

and another dress that’s fit for an epic Nigerian film premiere. And in an unexpected twist, she isn’t wearing her own designs.

Veekee is stepping into looks by other designers, including one from Ghana.

Veekee James @ 30 Veekee James @ 30 Veekee James @ 30

It’s giving style tour, not just birthday countdown. Different colours, fresh silhouettes, and a whole lot of personality.

However, for her birthday look, Veekee James wore a light pink mini dress with layers of ruffles, styled with a sleek high bun and golden hair accessories.

Veekee James @ 30

She kept her jewellery minimal but cute, just studs and a chunky gold necklace and finished it off with gold open-toe heels.

The whole vibe is cute, fun, and totally her.

She posted the look with the caption, “Y’all can officially welcome me to the 3rd floor. This is 30!” and we already know more looks are on the way.

And If you thought that was all, then you all don’t know Veekee James

Her second and 3rd outfit were stunners, not to forget the after party gown as well

Words cannot begin to describe how gorgeous these gowns were, just take a look at them below

The night was indeed a beautiful one, with close friends and families, celebrities all gathered to celebrate the fashion designer

Oh one of the highlights from the Night was the 18million Naira cake, allegedly the tallest cake currently in Nigeria

Well it’s worth it for one of the hardest working fashion designer in the country

Happiest birthday once more to you Veekee James

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Sydney Sweeny Launches Soap Made With Her Bath Water!

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Hollywood actor, Sydney Sweeney is appealing to her ardent fans by releasing a new soap product containing her actual bathwater.

The Euphoria actor is one of the most sexualized stars in Hollywood and frequently receives unsolicited comments about her body from fans,

With some of whom have even expressed their desire to consume her bath water.

Sydney Sweeny launches bathwater soap

When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,

Sydney Sweeney said in a press release announcing her new “Bathwater Bliss” soap.

Meanwhile, recall that Last year, the “Anyone But You” star collaborated with the men’s personal care company in a viral ad that featured her in a bathtub.

Her new soap contains exfoliating sand and pine bark extract, as well as some of Sweeney’s real bath water.

But Only 5,000 bars of the actor’s soap will be manufactured.

It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love,” she added.

“Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”

Due to limited supplies, Dr. Squatch will hold a giveaway from May 29 to June 5.

To enter the giveaway, individuals must follow the Dr. Squatch Instagram account, “like” the designated Instagram post, and leave a comment.

Then 100 winners will be chosen from among the entries and receive a free bar of soap.

The soap will officially be available for purchase starting June 6.

Sydney Sweeny Explains The Process Of Making Her Bathwater Soap

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Furthermore, in an interview with GQ, Sydney Sweeney further explained the process of making the soap.

“When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap,

and we had a nice little bath and they took the water. So it’s my real bath water,” she confirmed.

“I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir.

So it smells super manly. But then there’s some city bath water mixed in.”

Well to the Sydney Sweeny fans, we do hope y’all are happy with the actor’s choices

And be sure to clear off all her bath water soap when it’s finally launched

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